“Say, is that Hamm’s?” We are breathing new life into a historic brand. DP recently redesigned the highly successful Hamm’s secondary packaging. On the heels of that redesign, our team expanded the look into the franchises “Special Light”...
A Blast from the Past Reborn ZIMA is a clear malt beverage that once started a “clear” trend in the alcoholic beverage industry back in the 90’s. A brand that started hot but had gradually been forgotten by the end of the century. MillerCoors saw an opportunity to...
Food Service Package Design Design Partners has been a valued partner in helping several of the KraftHeinz brands come to life in the unique world of Food Service packaging. Whether it’s adapting an existing brand to a new and unique form or creating an entirely new...
Borden® Cheese Packaging Refresh DFA launched an initiative to revitalize the iconic Borden® Cheese brand. Through this brand refresh, of 120 SKUs, we developed a clean and holistic design system that better communicates the Borden® Cheese brand positioning, while...
Kraft Macaroni & Cheese Promotional Licensee Packaging The challenge was to leverage the digital assets of the licensee partners to create fun and excitement on the primary display panel and the back panel while respecting the integrity of the brand design. In...
