Kent Pet Group: Revitalizing a Pioneer

ByNature® dog and cat foods is a pioneer in premium, all-natural foods for caring pet parents. Design Partners rebuilt the entire brand and re-established their true brand essence. The By Nature® redesign has proved its appeal by winning at shelf against core competitors.

We Were Tasked With:
• Competitive research and audits
• Brand positioning
• Brand identity
• Concept development
• Consumer research
• Package design
• Line extension
• Brand style guide