CORE18V 6.3 Ah Battery Platform Launch
Bosch Power Tools NA wanted to create excitement and buy-in prior to the launch of their “Next Generation” battery platform. We developed the visual story, naming and identity for CORE18V. Built as part of the REVOLT campaign CORE18V – launches the most advanced battery platform with the goal of separating Bosch Power Tools from the pack and increasing the brands Cordless Market Share.
The Challenge
Develop an identity that would assert the brand’s trusted innovation to provide best in class cordless power tools. DP worked closely with the brand, from the start, to concept / create the materials needed to sell-in the new launch internally as well as to arm the sales force prior to launch.
- Campaign Thematic & Strategy Development
- CORE18V Naming, Identity & Positioning
- 3D-rendering and Animation
- Launch Kits
- Sell-in Decks
- Style Guides
- Print & Digital Advertising
- In-store Merchandising
- Trade Shows
- Packaging
