Always the First Choice

InSinkErator® is the largest manufacturer of food waste disposers in the world. In fact, they invented them in 1927, right here in Racine, Wisconsin. Through strategic and creative collaboration, we helped introduce the new line of Evolution Series® food waste disposers, in the global, retail and professional channel. We set out to develop packaging that clearly communicated the reason-for-being and reflected the the personality of the brand.

We Were Tasked With:
• Category Audit
• Visual Positioning
• Consumer Research
• Product Packaging (retail, wholesale and global)
• Promotional Material
• Merchandising and POS