Velveeta Cheesy Skillets Dinner Kits

With a decades-old history, the iconic Velveeta brand is well known for cheese products. Design Partners was asked to extend this famous brand into a line of shelf stable products for quick, easy and economical meal solutions.

The new design provides clear communication of the trusted and loved Velveeta brand within a new and appealing line extension. Simple, expressive design architecture provides strong shelf presence and tells consumers: this is a fast and economical meal for your family from a brand you know and trust.